ATLIX (formerly TRUMPF Additive Manufacturing) has retired the TruPrint name and rebranded its metal 3D printing lineup as xBUILD, effective September 1.
ATLIX, the Italian metal additive manufacturing company formerly known as TRUMPF Additive Manufacturing, has officially rebranded its product portfolio. As of September 1, 2026, all new systems ship under the new xBUILD name and visual identity.
Why the Name Change
The xBUILD label replaces the previous TruPrint branding across ATLIX's entire metal 3D printing range. The company says the new naming ties its machines to the broader xWORLD ecosystem. The letter x represents the blend of expertise, technology, and application that ATLIX brings to each system, while BUILD reflects the core function of the machines: producing high-quality parts at scale.
The Four Machines
ATLIX's portfolio includes four systems, each aimed at a different production tier:
- xBUILD 1000: A compact system focused on premium part quality and precision.
- xBUILD 2000: Targets consistent print quality without compromise, mixing efficiency and reliability.
- xBUILD 3000: Built for industrial production, with full-field multilaser capability and flexible operation.
- xBUILD 5000: The flagship, designed for large critical parts and high-volume serial production.
All four systems remain technically unchanged. The rebrand is a naming and visual update only. A redesigned graphic panel now covers the build chamber on new units, giving the machines a distinct look inside the production environment.
What This Means for Buyers
If you are shopping for a new ATLIX system, expect the xBUILD name on the spec sheet and the machine badge. Existing TruPrint owners are not left out: ATLIX has confirmed that service, support, and spare parts continue under the new branding umbrella. The technical lineage of each machine is preserved.
The move is part of a wider trend in metal AM, where companies are simplifying their product narratives as the market matures. A clean naming scheme helps buyers compare machines across vendors without decoding legacy product families.
Source: TCT Magazine
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