USA Diving Names FITASY Official Footwear Partner

Divers Get a Custom-Fit Recovery Option

USA Diving named FITASY its official footwear partner at the Bolzano Diving Meeting in Italy on July 3, 2026. National Team athletes and coaches wore FITASY's Strides on the pool deck, and the partnership puts 3D printed custom-fit recovery shoes in front of an elite aquatic sports audience.

FITASY, based in Indianapolis, uses a smartphone app with spatial AI and imaging to capture foot measurements. The app generates a 3D model, then the company produces a custom-fit shoe with a triple-layered lattice structure using digital light projection 3D printing. The result is a recovery shoe shaped to the individual wearer rather than a standard size chart.

Why Divers Are a Tough Test

Lee Michaud, President of USA Diving, said the shoes are well suited for wearing around the pool and the recovery benefits apply to athletes at any level. Dr. Yujun Wang, CEO and co-founder of FITASY, noted that the explosive power divers generate launching off a 10-meter platform puts immense stress on the foot. The triple-layered lattice design was built for elite athletes, but it also works for coaches, facility staff, and anyone who spends long stretches in wet poolside environments.

That second market is the real play. FITASY wants to grow across aquatics and sports clubs, not just elite competition. The USA Diving partnership is validation at the highest level before expanding into that broader market.

Elite Sport as Proving Ground

FITASY's strategy mirrors what other 3D printed footwear companies have done. Nike used its Zoom Vaporfly Elite Flyprint with marathon world record holder Eliud Kipchoge, testing the shoe in elite competition before wider release. Both partnerships show the same pattern: put the technology on elite athletes first, prove it holds up under real conditions, then scale to consumers.

FITASY launched its scan-to-print process in December 2025 with consumer orders expected to begin in spring 2026. The USA Diving deal arrives right as that consumer push gets underway. To mark the partnership, FITASY is releasing a limited-edition Aquadive colorway of the Stride, a gradient blue-and-white lattice matching the National Team's colors in Bolzano. Pre-orders are open on FITASY's website ahead of the shoe's release.

What This Means for Custom 3D Printed Footwear

Footwear has been one of the most promising commercial applications for 3D printing, but mass customization has been slow to scale. Adidas, Nike, and New Balance have all run pilot programs with 3D printed midsoles and uppers. The barrier has been cost and speed. FITASY's approach uses digital light projection, which is faster than FDM for small, detailed parts like lattice midsoles, and pairs it with a consumer-facing scan app that removes the need for in-store fitting.

If USA Diving athletes stick with the shoes through competition cycles and report measurable recovery benefits, FITASY gains the kind of third-party validation that matters to coaches and sports clubs. That could accelerate adoption in a market where athletes and facilities are already spending heavily on recovery tools.